Liao Zhengjun graduated from Yangzhou University with a major in Art Design in 2008 and worked in Shanghai with an annual salary of over 100,000. How did an artist raise turkeys?
During the summer vacation of his junior year, Liao Zhengjun saw his family raising turkeys. Later, he found in a Shanghai supermarket that turkeys were expensive. After understanding the wholesale price and comparing it with the breeding costs in his hometown, he was moved.
Saving the 4,000 yuan he earned, he returned to his hometown to start a business by the end of that year. He rented a few rooms and bought 300 turkey chicks. But as he raised them, he found that male and female turkeys were the same size, just eating and not growing. After seeking advice from many sources, he learned that domestic turkey chicks are all inbred, and to raise them well, one must buy hatching eggs from abroad, which are 20 times more expensive. Liao Zhengjun, who often couldn't even afford 10 yuan, gritted his teeth and sold the first batch of turkeys at a low price of 20,000 yuan to buy 100 foreign hatching eggs.
This step was right. Although the hatching eggs were few, their reproductive capacity was strong, and the stock reached over 2,000 by the end of the year, with individuals weighing over 20 catties. He then scraped together 10,000 yuan to promote online. Villagers were stunned, and customers from all over the country came to their remote village to see the goods. Opportunities followed.
"A major customer from Fujian called. I thought he wouldn't be interested in a few thousand, so I said that tens of thousands a year would be no problem. He said okay, and if there's this quantity, we'll sign the contract immediately." Liao Zhengjun admitted that the internet helped him. He learned a lot of information about breeders in other provinces online. At the same time, with the support of the county and township governments, he established a breeding cooperative, invited experts for training, and used remote education multimedia software for online lectures... Organizing supply online and expanding the cooperative offline, he finally successfully completed this large order.
There is a "Turkey King" in Yancheng! Liao Zhengjun became famous. More and more collaborators joined, and his girlfriend also resigned to marry him and start a business together. He borrowed 1 million yuan to lease 1,000 mu of land, upgraded the farm to an ecological farm, and extended to deep processing.
